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Answer the following questions based on the video lesson you just watched. All answers can be found in the video — no outside knowledge is needed.
Answer each question based on what you learned in the video lesson. Questions progress from basic recall to deeper application — try to use the self-reference effect as you work through them!
This lesson unpacks the three core functions of human memory — encoding, storage, and retrieval — using the computer processing analogy from Psychology 2e, Section 8.1. You'll discover why some information sticks instantly while other material vanishes seconds after you read it, and what the science says you can do about it. From Bousfield's 1935 category-sorting experiment to the self-reference effect, the video grounds every concept in concrete, memorable examples. In this video: • Automatic vs. effortful processing — why you remember where you ate lunch without trying but must work hard to retain exam material • Three levels of encoding (visual, acoustic, semantic) and why semantic encoding produces the deepest, most durable memories • The self-reference effect (Craik & Tulving, 1975) — how anchoring new information to your own life dramatically boosts retention • The Atkinson-Shiffrin model: sensory memory, short-term memory (George Miller's 'magic number 7,' Cowan's updated 4±1), and long-term memory • Memory trace decay (Peterson & Peterson, 1959) — how STM retention drops from 80% to 10% in just 18 seconds without rehearsal • Active vs. elaborative rehearsal — illustrated with the Uncle Abdul area-code example — and how semantic networks use spreading activation (peanut butter → jelly; AETPL priming) • Explicit memory (episodic & semantic), implicit memory (procedural, priming, emotional conditioning), and the rare exception of hyperthymesia as seen in actress Marilu Henner #OpenStax #Psychology #HowMemoryWorks #StudyTips #CognitivePsychology OpenStax Content adapted from "OpenStax Psychology 2e", by OpenStax licensed under CC BY 4.0. Content based on Web Version: Apr 23, 2026. Read the textbook online https://openstax.org/details/books/psychology-2e Music first girl talking to me. by ikkun (ex. Barradeen) | https://soundcloud.com/ikkunwastaken Royalty Free Music by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
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